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About BFT

Collaborate with Sichuan Tourism Investment Group, empower Simei Media, pursue differentiated development, and drive innovation breakthroughs.

BFT is a comprehensive online marketing company that integrates mobile internet advertising, brand advertising, and performance - based advertising.

Headquartered in Chengdu, Sichuan, it has branches in Beijing, Shanghai, Shenzhen, Baoding, and Ningbo, and its subsidiaries include Aide Kang Sai and Hongtai Kaicheng.

Rich Industry Experience

Since 2013, it has provided mobile advertising solutions to over 6,000 advertisers in sectors such as social media, real estate and education, tourism and lifestyle services, automotive e - commerce, and financial securities.

Abundant Media Resources

The company holds agency qualifications for mobile media such as Baidu, vivo, OPPO, Honor, Xiaomi, Huawei, Apple Ads, ZTE Nubia, Tencent Mobile Assistant, Himalaya, and NetEase. It is also an authorized agent for vivo and OPPO.

Diverse Creative Styles

The flat - structured operational mechanism allows each project team to develop distinct styles to meet the diverse needs of clients.
Product Introduction

AdPex Intelligent Ad Placement Platform: Make every advertising dollar count with boundless potential

AdPex, painstakingly crafted by BFT, is an integrated, intelligent, one - stop, high - performance Apple Ads placement platform. As an innovative product focused on intelligent Apple Ads placement, AdPex is based on the core concepts of intelligent keyword expansion, creative innovation, and infinite scalability, fully covering all the needs of advertisers during the entire ad - placement lifecycle. Through in - depth integration of BFT's years of industry insights and technological advantages, AdPex aims to help advertisers achieve efficient placement, precise reach, cost savings, and multiplied advertising effects.

  • TrendSetting Application Rankings

    AdPex's ranking analysis module provides advertisers with real - time, visual industry intelligence, helping advertisers stand out from the competition.

  • EfficientBatch Setup with AB - test Support

    AdPex's batch setup function, designed to meet the needs of optimization specialists, offers more efficient and convenient support for ad placement.
Project Cases

Over 6,000 advertising clients

  • Lifestyle Services Industry
  • AI Industry
  • Tools Industry
  • Education Industry
  • Entertainment Industry
  • Travel & Transportation
Lifestyle Services Industry

Multi - placement collaboration

Covering the entire user journey from awareness to decision - making

Strong exposure of Today tab, traffic interception by search tab, and conversion capture by search result

9- fold increase in exposure volume and 37% improvement in second - day retention rate

(Data source: Advertising placement data of a certain lifestyle services app)
During the ad placement process of the lifestyle services app, multi - placement collaboration covers the entire user journey from awareness to decision - making. The strong exposure of Today tab, traffic interception by search tab, and conversion capture by search result, combined with geo - temporal targeting and competitor keyword defense, enable efficient user acquisition for the lifestyle services app.

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AI Industry

Pairing trending keywords with differentiated

creatives to achieve explosive traffic growth

Locking in trending keywords, analyzing key user behaviors, and creating differentiated custom product pages

32 - fold increase in downloads and 56% improvement in activation rate

(Data source: Advertising placement data of a certain AI industry app)
The AI industry is developing rapidly. When placing Apple Ads, it is crucial to quickly connect with technological trends, industry events, and public concerns, efficiently lock in hot keywords, and use the precise keywords in search result ads and contextual creatives to capture traffic for rapid growth by leveraging trends.

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Tools Industry

Categorizing and locking keywords

with continuous iteration for precise traffic interception

Context - based categorized keywords, high - value maintenance of core functionality keywords, and dynamic update of the hot - keyword library

3.9 - fold increase in downloads and 2 - fold improvement in ROAS

(Data source: Advertising placement data of a certain tools industry app)
When placing keywords for the tools industry app, they need to be highly targeted to match specific user needs. The more precise the keywords, the higher the ROAS. In the keyword placement plan, use high bids to secure core functionality keywords, conduct defensive placement of competitor keywords, and update the hot - keyword library dynamically (optimized weekly) for precise traffic interception.

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Education Industry

Contextual Keyword Expansion + Time-Segmented Dynamic Bidding

Optimize Volume and Cost

Time - segmented dynamic bidding strategy, context - based categorized keywords, and backend - oriented approach

1.6 - fold increase in registrations and 35% improvement in paid conversion rate

(Data source: Advertising placement data of a certain education industry app)
Driven by both policy and market demand, the education app market has entered a stage of stock competition, with pressure on both growth and cost. Based on user behavior segmentation, conduct incremental testing of context - based ad placement keyword directions. Adopt time - segmented dynamic bidding according to user activity patterns: increase bids during peak hours to boost paid conversions, and implement a cost - optimization strategy during off - peak hours to ultimately achieve a double improvement in traffic and paid conversions.

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Entertainment Industry

Synergy between Ads and Content

Drive Dual Breakthroughs in Traffic and Conversions

Matching content with keyword categories, creating custom product pages for different keyword themes, and integrating IP content with creatives

355% increase in daily installs and 88% improvement in TTR

(Data source: Advertising placement data of a certain entertainment industry app)
By analyzing the in - app content types of an entertainment app and categorizing keywords according to audience preferences, creating ad variants with differentiated custom product pages significantly improves TTR/CR. Create high - resonance creative ad materials based on popular IP content to drive the conversion of traffic potential.

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Travel and Transportation

Custom Product Pages Empower Nodal Marketing

Enhance End-to-End Conversion Efficiency

User - needs - oriented, combining in - app activities with deep links, and adopting a nodal marketing strategy

108% improvement in TTR, 5% increase in CR, and 32% growth in campaign conversions

(Data source: Advertising placement data of a certain entertainment industry app)
Based on holiday user behavior data, design high - interest ads such as destination - based and promotional - activity - based ads to achieve precise matching of contextual needs. Add deep links to custom product pages as landing pages for Today tab and search tab, successfully shortening the user decision - making journey and creating a performance - driven growth path for travel consumption scenarios.

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